I hear there’s a sports festival happening…
Friday, August 8th, 2008
Ah, the Beijing Olympics are finally upon us. And considering my attitude to the Games (glorified sports day for weirdo sports) I’m taken back by how interested I am in the damn things this year… I think it’s the political side of things, the fact that China is considerably more interesting/contentious than Athens, Sydney or Atlanta could ever be. I am just dying to know how it will go and whether China will emerge from the end of Olympic juggernaut with the kudos it so desperately longs for.
What has really struck me so far is the complete lack of buzz in the UK about the core element of the Olympics - sport. There is little mention of sport, the hype is all around pollution and politics.
This is best exemplified by the fact that major news outlets (BBC news, Newsnight, Channel 4 news etc.) have had teams of reporters in Beijing all week updating us on protests, human rights, Tibet, censorship, pollution etc. but there is only minimal sports coverage planned for prime time. We get one hour of highlights each evening at 7pm on BBC1. They aren’t even showing a complete replay of the opening ceremony, the most expensive and most fretted about opening ceremony of all time.
In Australia, the Games would be clogging up the airwaves all night, every night across two channels. There would be no escape from relentless analysis about the swimming team’s swimsuits and the weightlifting team’s weight. But here, no one seems to particularly care.
God, I love this country.*
* Except when its airwaves are clogged with up European football tournaments that England and Scotland haven’t even qualified for.

