Jamie made me do it
We haven’t had a good list round here in a while. So from the time-wasters at utalkmarketing.com comes this scintillating snippet of suprise. Or not as the case may be.
These, folks, are apparently the celebrities most likely to persuade UK customers to buy stuff:
- Jamie Oliver
- Gary Lineker
- Myleene Klass
- Carol Vorderman
- Lewis Hamilton
And these are the celebrities least likely to persuade UK customers to buy stuff:
- Victoria Beckham
- Wayne Rooney
- Katie Price
- Kate Moss
- Kerry Katona
But, and I genuinely ask you this, what is the difference between these two lists? They’re all berks of dubious credibility in my eyes.
I would no sooner buy some kitchen cleaner/pasta sauce/insurance because Gary Lineker advised it than than I would Wayne Rooney. They’re both football players after all. I do not shop in Sainsburys because Jamie does and I don’t not shop in Iceland because Kerry Katona apparently did. And isn’t Myleene Klass on The One Show, that well-known bastion of taste and credibility?
Help, I don’t get it!
Tags: marketing moments, useless facts
February 17th, 2010 at 2:13 pm
Only the thick are influenced by celebrities in advertising. None of the above would persuade me or dissuade me from doing anything. I like to make my own mind up.
February 17th, 2010 at 2:47 pm
I think the unspoken deciding factor between the two categories is whether or not said celebs have appeared on the front pages of cheap supermarket tattle mags.
February 17th, 2010 at 4:21 pm
Getting straight to the point as ever F-C. Surely though you are influenced by celebrities to some degree. Perhaps you have a George Foreman grill tucked away somewhere in the back of your kitchen cupboard…?!
And Ill Man, a very astute observation there. Although I’ve heard that Katie Price is a hero to some – despite her tattle friendly status. I don’t know who exactly, but I’m sure she is.
February 17th, 2010 at 8:19 pm
I generally only see adverts while fast forwarding through them, so would like to think I’m not influenced by whoever is plugging the things when looking for a new whatsit or something to eat, but you never know. Unless I want a car that goes very fast, so will no doubt follow Hamilton!
February 18th, 2010 at 11:22 am
My squeeze stopped buying a certain brand of razor, because of an advert which apparently featured “Thiery Henry and two other smug twats grinning at each other because they’re being paid five thousand quid a second”. So sometimes, it has the opposite effect of the one desired.
February 18th, 2010 at 2:05 pm
Well, again the readers of this blog are proving that the rest of world is wrong. Eating repeated bananas is a cry for help, charity singles suck and celebrities don’t sell. When will they listen to us?!
P.S. I wish I could be as principled as your L. ISBW. As much as I disapprove of Gary Lineker I’m reluctant to give up crisps.
February 18th, 2010 at 3:00 pm
I bought a Packet of salt and lineker crisp back in simpler times because it’s a good pun and walkers crisps are nice I also bought “cheese and owen” which isn’t as good but are nice too. I’ve not got a big down on Jaimie I have one his books and if he said certain type of oysters are the best ones to get I wouldn’t disagree but your point still holds however if Jonthon Meades did an ad for timothy taylor …
February 18th, 2010 at 3:51 pm
… it wouldn’t make a difference, because you already drink Timothy Taylor! The question is if Jonathan Meades started advertising babysham would you drink it?
February 18th, 2010 at 9:13 pm
i’d buy anything off of that moss – you just know she’s going to have the best stuff around
x
March 13th, 2010 at 12:39 am
I have to say i find most advertising patronizing and more likely to put me off buying. Kate Moss though especially gets on my wick , she’s so plain yet she thinks she’s soooo hot. I’ve seen more meat on a butchers pencil too. She’s famous for being famous , thats all , tramp :-).