Branding religion
It’s easy to laugh at the trendy vicar stereotype, but this trendy vicar of St. Mary’s in ‘chic’ upper-middle class Islington in North London certainly knows the local audience. Where else would you find a traditional church with not just a branded name (in a hip lower case sans-serif font to boot), but a catchy strapline as well?
It is grim up in North London.
Tags: marketing moments, religion
October 14th, 2008 at 3:36 am
I guess you gotta do what you gotta do to get folks in church.
October 14th, 2008 at 12:46 pm
they are just not trying surely it should include “solutions” some where and or ” reflexive prayer base interface” or maybe “multi-platform salvation strategies”
October 14th, 2008 at 12:59 pm
As straplines go though, it’s pretty unimaginative.
’saving souls from the despotism of atheism’
‘getting it awn with unknown entity’ etc.
October 14th, 2008 at 7:46 pm
Hee hee. Yes, perhaps an even more contemporary and creative approach is required. I’ve just endured two days of management training so I would suggest something like ‘Enabling and empowering with a faith based solution’ or’Singing from the same hymn sheet to ensure postive experiences for valued team members’…
October 15th, 2008 at 2:19 pm
I’m strangely attracted to any church which boasts a curate called “Toby Hole”, though. This could be the one for me…
October 15th, 2008 at 10:46 pm
I didn’t even notice that ISBW!